ZIGNUM MEZCAL
2012 “Gold Winner”- Best Campaign
Tasked with the Introduction of Mexican Spirits brand to the US Market that had no US brand presence or awareness whatsoever. We introduced, positioned, and executed all elements of their Branding Campaign, which in turn made Zignum the most successful Mezcal Launch to-date according to Distributors Southern Wine & Spirits, and at the same time engaging one of the most sought after target demographics.
By engaging the Young Adult “Hipster”,we connected deeply with our “Unsophisticatedly Refined” Positioning and Executions, and also positioned the brand within the Music, DJ, and Entertainment scene, as well as leveraging great events, grassroots opportunities and partnerships.
